Former Bad Boy protégé artist Loon has branched off to begin his own indie label and is gearing up for the release of his sophomore album titled No Friends.

"The reason I called it No Friends is because this is the first project that I've put together by myself," Loon explained. "I put it together to put something out for the streets and [to] show some diversity and balance, things I never got to show on Bad Boy. This is me collaborating with my own artists and putting together some treats that people might not be used to be hearing from Loon."

Loon boasts a harder image on this album, with dis tracks like "What Happened To Pastor," which is a shot at his former friend's career as a religious figure and a gangsta rapper.

The two fell out after Loon commented on Mase's return to rapping by signing with 50 Cent's G-Unit collective.

Mase soon after made a dis record aimed at Loon, entitled "Return of Murda," which was featured on a G-Unit mixtape titled The Return of the Mixtape Millionaire: The Massacre World Tour Edition by 50 Cent and DJ Whoo Kid.

"I got ["What Happened To Pastor] out there on my own independently and it made its waves," Loon said. "Now that you've got Mase's music pushed by the G-Unit machine, even though my record was hotter, his got visibility. I wanted people to hear my lyrical achievement."

After a close association with Mase as a member of the Hip-Hop group Harlem World, Loon experience his biggest chart success was with the single "I Need a Girl" featuring Sean "Diddy" Combs and Usher. The song was taken from the 2002 album, The Saga Continues.

In 2003, he released his debut effort Loon.

No Friends hits stores on August 29th and is the first release from Loon's record label, Boss Up Entertainment.

Head over to the contest page for a chance to win a copy of "No Friends" from RBC & Starpulse... Enter HERE