USA Network, Gilt.com and menswear retailer Alton Lane are partnering together for a new fashion launch that will allow fans of USA's hit series White Collar to take after sharp-dressed con man Neal Caffrey.
Starting today, January 22, Gilt.com will offer the 'Caffrey Collection,' which is billed via press release as "a collection of high end tailored accessories and bespoke suiting and shirting fabrics" designed and hand-selected by White Collar star Matt Bomer. The launch begins with a 36-hour sale beginning at 12 PM EST today, which can be accessed online at Gilt.com/Neal, but there are additional retail opportunities through this week.
A portion of the proceeds from sales will go to Bomer's charity of choice, Project ALS.
Here are more details from the release:
The 'Caffrey Collection' will feature exclusive ties, bowties and pocket squares ($29 - $69) and offers Gilt members the opportunity to purchase bespoke suit and shirt packages that can be fulfilled either by visiting one of Alton Lane’s three locations (New York City, D.C., Boston), or by sending in their favorite suit or shirt to be recreated in one of the curated fabrics.
The 'Caffrey Collection' includes bespoke suit packages from $2,000-$2,995 and a three shirt package for $425. This aspect of the sale will be available for seven days, beginning January 22.
To help support the partnership, Gilt will debut an exclusive editorial spread which features Bomer in select Alton Lane product, and will also offer a complimentary Alton Lane custom pocket square designed by the actor to the first 500 Gilt members who visit the sale.
A portion of the sale proceeds, as well as from customers who make an additional purchase from any of Alton Lane’s stores in New York, D.C. and Boston, will go to Project A.L.S., a national organization with which Bomer is closely involved that funds research for amyotrophic lateral sclerosis, also known as Lou Gehrig's disease.
The 'Caffrey Collection' sale marks the second time USA has partnered with Gilt for a White Collar-related promotion. The network also teamed with Mr. Porter for a style initiative centered around its original series Suits last year.
White Collar is all new tonight at 9 PM ET/PT on USA.
(c)2013 Brittany Frederick. Appears at Starpulse with permission. All rights reserved. No reproduction permitted.