Rapper Waka Flocka Flame has shed his fur for PeTA's (People for the Ethical Treatment of Animals) latest 'Ink, Not Mink' campaign.

The "Snakes in the Grass" hitmaker shows off his tattoos and dons some strategically-placed jewelry in the ad, in which he urges his fans and peers to think about where fur comes from and how animals are tortured for it before spending a fortune on a pelt.

He says, "Understand where that fox fur came from before you spend $1,000... someone got their head beat in and electrocuted. Understand what you buy."

The new print ad comes with the tagline: "Ink, Not Mink. Be Comfortable in Your Own Skin and Let Animals Keep Theirs."

Waka has also teamed up with PETA for their anti-circus campaign. He says, "I don't agree with that at all. That s--t is whack."