Producers of new horror flick Devil's Due, which opens this Friday, staged an epic stunt to promote the film in New York City earlier this week.
Viral marketing firm Thinkmodo created an animatronic demon baby in a remote controlled stroller and followed it around the streets of Manhattan with hidden cameras to get people's reactions.
Passers by would happen upon a seemingly abandoned stroller and when the got close enough the devil baby would sit up and snarl at them, make evil noises and even projectile vomit.
The final result is a hilarious video of peoples' reactions posted to YouTube.
The viral marketing campaign for the film was a success -- it has been viewed over 22 million times.
"Our devil baby was covered and a hidden speaker inside the stroller would play looped audio of a crying baby. It was an interesting social experiment to see how many people would bother to check on an abandoned stroller." Thinkmodo co-founder Michael Krivicka told Yahoo!
Krivicka also got a kick out of the reactions from people.
"One lady decided to cover up the baby with a blanket while another gentleman just stood there, processing the grotesque look of the baby," he added. "People were totally cool with being in the video after getting the living hell scared out of them. Each reaction ended with a laugh, and everyone loved the look of the baby."
"Devil's Due" hits theaters on Friday, January 17.