Justin Timberlake, the first major recording artist to debut a new video solely on the iTunes store, continues to shatter records and set new standards. Always on the cusp of new and inventive ways to entertain the world, Timberlake and Jive Records chose iTunes to premiere the video "What Goes Around ... Comes Around" on February 9. During the first four days on iTunes, fans purchased and downloaded the video to the tune of over 50,000 downloads, and sales still continue at a record breaking pace.

The full length 9:20 Directors Cut video, which features Scarlett Johannson and Shawn Hatosy, was helmed by one of the industry's most prolific directors, Sam Bayer, who has worked with Metallica, Smashing Pumpkins, David Bowie, Aerosmith and on Green Day's "Boulevard of Broken Dreams." The video treatment was written by Nick Cassavetes who has directed several films including John Q, The Notebook, and Alpha Dog.