TiVo announced Tim Tebow as a new brand ambassador earlier this week. He’ll be the face of a new national advertising campaign—TiVo’s first actual one for a company that has always helped users skip commercials on TV—and social media campaign.

The first set of series of five TV commercials will begin airing Nov. 27th. Tim announced his partnership with TiVo in a recent video:

TiVo will also offer the “Tim Tebow Zone” TiVo Premiere Collection which will highlight the football star’s favorite shows, movies and recommended content for kids.

In addition, TiVo will donate one dollar for each new “like” on TiVo’s official Facebook page – up to $25,000 – to support children in need through the Tim Tebow Foundation.