AXE has joined the mix for the first time this year, and instead of having women mindlessly jumping on guys who use their products (they saved that theme for Fiat - see those ads later), they've actually gotten creative this time.

Sticking with deodorant, Speed Stick went with panties...

 

Kia went for cute with "Space Babies"...

 

Mercedes-Benz brought in the devil for their new ad, which stars Willem Dafoe as the Prince of Darkness, mirroring Robert De Niro and Mickey Rourke's diner scene in Angel Heart (complete with disturbing long fingernails)...

 

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