In the photograph, Pique is cradling and kissing the sleeping two week old Milan.
On the website, the couple write, "We hope that, in his name, other less privileged children in the world can have their basic needs covered through gifts and donations. Thank you for sharing this unforgettable moment with us."
Donations can be made at the website for anywhere from $5 to $110. Shakira has been raising money for UNICEF since 2003.