Selena Gomez Partners With Adidas On Fashion Collection
Selena Gomez is launching a new fashion collaboration with sports giant Adidas.
The singer/actress, 20, has been unveiled as the Adidas NEO Label's new global style icon and as part of the three-year partnership, Gomez will design and develop seasonal ranges for teens, including sneakers, clothing and accessories.
She explained, "It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.
"I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey."
In addition, Gomez has her own Dream Out Loud clothing line with K-Mart and her own perfume.