Actress Rumer Willis is stepping into the fashion industry as the face of designer brand Badgley Mischka.
The daughter of Bruce Willis and Demi Moore will front the label's new spring 2011 campaign, following in the footsteps of Carrie Underwood and Eva Longoria Parker.
And Willis is excited to be the line's new spokes model.
She tells People.com, "I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with (designers) Mark and James is an incredible opportunity."