Chicagoans joined Kellogg’s Pop-Tarts for its first pop-up concert to kick off the Crazy Good Summer Concert Series on July 19th at Northerly Island’s Charter One Pavilion. The Pop-Tarts Crazy Good Summer Concert featured hot acts of Boys Like Girls, Carly Rae Jepsen and Austin Mahone with the crowd dancing all night long with the city's skyline as its backdrop.

Besides a memorable concert, fans walked the red carpet with their favorite Pop-Tarts mascots, enjoyed samples of Pop-Tarts from the Pop-Tarts bar and sampling van and played Dance Central 2.  After weeks of social media teases, Pop-Tarts revealed that Chicago would in fact host this free pop-up concert a week prior.

But, the fun isn't over yet! The brand promises to make this summer even more crazy good with exciting opportunities to experience premiere music events all summer long. Pop-Tarts will offer an ongoing sweepstakes in partnership with Live Nation®, giving you a chance to catch a Crazy Good Summer, including:

·      Chance to win the Ultimate Access Pass – four tickets to any and all Live Nation concerts in 2013

·      Ongoing last-minute concert tickets to shows in their area

·      125 weekly winners will receive Live Nation Concert Cash®

Visit now for a chance to catch a Crazy Good Summer.