Eddie Cibrian bares his chest in a new marketing campaign for luxury home brand, Charisma®.  Since his wife LeAnn Rimes often poses provocatively in Twitter pics, we're sure she supports her hubby in this campaign.

Cibrian stars in NBC's upcoming new TV series "The Playboy Club," set to debut September 19. He has also starred in "Third Watch," "Invasion" and  "CSI: Miami."

The Fall 2011 Charisma campaign will debut in October issues of lifestyle and shelter magazines such as Elle Décor, Traditional Home, House Beautiful and Gotham and will also be featured online.