Animal activists have taken aim at Janet Jackson for signing on as the new face of fur firm BlackGlama.

The pop superstar was announced as the brand's new 'What Becomes a Legend Most?' spokes model on Thursday and she'll model high-quality mink items in the ads - and PETA bosses have been quick to react.

Spokeswoman Amanda Schinke says, "It's amazing what celebrities will do when their careers are on a downslide, but we didn't think that Janet was this desperate."

"Surely she knows enough about suffering and unjustified death to recognize that both occur in the production of a fur coat. We are asking her to think again and to donate these stolen skins to be used as bedding for animals orphaned by other human-caused disasters, such as loss of habitat."

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