TNT And TBS Unveil Developments From Steven Spielberg, Steve Carell, & Many More
TNT and TBS, two of cable’s most successful brands, have unveiled an extensive slate of series being developed with some of the industry’s best storytellers. The slate reflects the network’s programming strategies, which were laid out by network executives during TNT and TBS’s annual Upfront presentation today in New York. Among the many high-profile storytellers developing new projects for TBS and TNT are Steven Spielberg, Steve Carell, Diablo Cody, Denis Leary, Sylvester Stallone, Dick Wolf, Nicholas Sparks, Marcia Clark, Dee Johnson, Walt Becker, Jamie Foxx and James Duff, to name a few.
“For a decade, we’ve been beating the drum the loudest – that cable is as good as broadcast,” said Steve Koonin, president of Turner Entertainment Networks, which includes TBS and TNT, as well as truTV and Turner Classic Movies (TCM). “Now, our industry has reached a tipping point. From creative strength to ratings power, cable has emerged as the leader in television. I’m proud of the role we’ve played at TNT and TBS. Today, we’re looking toward the next horizon – becoming a multiscreen video company serving multiple audiences.”
Koonin highlighted some of TBS and TNT’s successes in the multiscreen world, like inviting fans to re-create an entire episode of TBS’s CONAN through crowd-sourcing and fostering the creation of “Rizzles,” an online community of Rizzoli & Isles devotees who create fan fiction centering on their favorite TNT drama. Using a new, multi-dimensional research tool called ATHENA (Advanced Tool for Harnessing and Evaluating Network Audiences), TBS and TNT have begun to measure viewer engagement with the networks through social media and other digital platforms.
Koonin closed his remarks with the announcement that this summer, TBS and TNT will become the industry’s first national entertainment networks to offer live streaming of their on-air lineups 24/7.
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