Marilyn Manson is fronting Yves Saint Laurent's new menswear line.
The shock rocker was chosen by the French fashion house's creative director Hedi Slimane to take the spotlight for their upcoming range, with the campaign already scheduled to go live.
A promotional photo has been unveiled, showing Manson - real name Brian Hugh Warner - wearing a black leather jacket and eyeliner and lipstick. The unusual image was shot by established fashion photographer Slimane.
The solemn snap was shared on Instagram by Mugler's creative director Nicola Formichetti, who added the caption: "Amazing."
The Heart Shaped Glasses singer will follow in the footsteps of Vogue cover girls Edie Campbell and Anja Rubik in his new role.
Fellow musician Beck fronted the label's spring/summer 2013 menswear campaign.
This will be the first fashion campaign for Manson, who was previously married to burlesque beauty and designer Dita Von Teese.
Watch "Marilyn Manson Collapses on Stage"