Rick Ross is being criticized for a controversial line on rapper Rocko's new single, "U.O.E.N.O. (You Ain't Even Know It)" in which he says, "Put molly (slang for pure ecstasy) all in her champagne/ She ain't even know it/ I took her home and I enjoyed that/ She ain't even know it."
The offensive rhyme has prompted women's rights activists to start a petition on Change.org to force Ross to apologize for seemingly glorifying violence against women. On Thursday, the rapper insisted the drama was "a misunderstanding" because he would never condone rape.
However, he didn't apologize for the lyrics, and members of anti-sexism group UltraViolet are urging Reebok executives to drop him as a spokesman for their brand.
Nita Chaudhary, co-founder of UltraViolet, commented, "We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman.
"Reebok devotes a lot of time, energy and money to marketing to women - and now they are paying a man who is literally bragging about raping us while absurdly insisting it can't possibly be rape if he doesn't use the word 'rape'.
"Reebok is apparently OK promoting rape culture, but when one out of five women are the victim of an attempted or completed rape, that has consequences."
If Reebok fails to respond to their campaign, which received more than 51,000 signatures within hours lf launching, UltraViolet is planning to stage a protest outside Reebok's headquarters in Boston, Mass.