Kim Kardashian and her sisters are expanding their beauty brands by launching a self-tanning range.
The socialite and her siblings, Khloe and Kourtney, have already built up a business empire which includes clothing shops, a denim line, cosmetics and fragrance, and now they are encouraging fans to mimic their bronzed look.
The Kardashian Sun Kissed skin care collection will launch next month.
Kim says of the new range, "I think tanning has really been a way of life for all of us, living in California. Especially, more recently, the need for sunless tan. When I travel, the one thing that makes me feel alive whether or not I have make-up on is a tan, especially in my face."
She also hopes product placement in the family's various reality TV shows will boost sales, adding, "We have our make-up line, fragrances and now tanning, and you'll see those things when the cameras are following us around."