South Korean pop star PSY has suffered another blow to his popular appeal after a 46-year-old fan died while dancing to his international smash hit "Gangnam Style".
Irishman Eamonn Kilbride, a father of three, suffered a heart attack at a Christmas party in Burnley, England last Saturday and died while showing off his galloping PSY moves.
The tragedy was especially hard on his wife Julie, who was celebrating her birthday at the bash.
Acute heart failure has been listed as the official cause of death.
The news breaks a week after PSY was forced to apologize to U.S. fans following the discovery of footage featuring the rapper making anti-American remarks at a rally in his native South Korea a decade ago.
Video of Psy at anti-U.S. events in 2002 and 2004 were unearthed online and he issued a statement explaining his participation in the rally was "part of a deeply emotional reaction to the war in Iraq and the killing of two innocent Korean civilians that was part of the overall antiwar sentiment shared by others around the world at that time".
He added, "While I'm grateful for the freedom to express one's self I've learned there are limits to what language is appropriate and I'm deeply sorry for how these lyrics could be interpreted. I will forever be sorry for any pain I have caused anyone by those words."