British comic Russell Brand saw the funny side of a death hoax which swept the web over the weekend. 

The star was the latest in a long line of celebrities to be the target of Internet pranksters, who claimed he had died in a snowboarding accident in Switzerland. 

However, the Brit managed to take the lies lightly, mocking the rumors on his Twitter.com page. He wrote, "Bloody hell. I better cancel the milk," along with a link to the fake death post. 

Brad Pitt, Jeff Goldblum and Denzel Washington have all previously been victims of death hoaxes.