Reality TV star Kim Kardashian and her sisters are launching their own eyewear collection.
Kim, Kourtney and Khloe will add stylish glasses frames to their line of Kardashian Kollection products for retailer Sears, adding to their clothing and accessories designs.
The Keeping Up with the Kardashians siblings are frequently photographed wearing fashionable designer glasses and Kim, who underwent laser eye surgery in 2008, recently tried to encourage fans not to be ashamed of having to wear spectacles.
She wrote on her blog in March , "Glasses can be sexy! My sisters Kendall and Kylie have a ton of different fashion eyeglasses that they love wearing! No one should feel embarrassed about wearing glasses... geek-chic is hot!"
The Kardashians aren't the only celebrities entering the eyewear industry - singer-turned-fashion designer Victoria Beckham announced her new optical range on Monday.