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Jennifer Lopez Launching Online T-Shirt Company

July 16th, 2012 9:44pm EDT

Jennifer Lopez

Jennifer Lopez is set to expand her fashion empire by launching a luxury T-shirt company online.

The superstar quit her job as a judge on American Idol last week to focus on other projects, and she has already lined up her first post-TV venture in Teeology.com.

The website, co-founded by Lopez and Internet entrepreneur Brian Lee, will offer up top quality T-shirts featuring both limited edition and basic designs for men and women, with items starting at $20 each.

The singer/actress is no stranger to the fashion industry - she launched her J.Lo by Jennifer Lopez lifestyle brand in 2001 and has created a line of clothes for retailer Kohl's.

Lee is known for helping celebrities take advantage of the world wide web - he teamed up with reality TV star Kim Kardashian to create her ShoeDazzle.com business, while he most recently joined forces with actress Jessica Alba to launch baby product website Honest.com.


Photo Credits: © WENN


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