Kanye West has produced a racy and provocative new short film to launch his model friend Anja Rubik's new magazine 25.
The film features disturbing images of blood and snakes, and mild eroticism. West's music provides the soundtrack.
It opens with a close-up of West's face and was shot by photographer Barnaby Roper.
"It's not pornographic, but it's very sensual," Rubik, 29, told New York magazine.
Watch the film HERE! Warning: NSFW