Rocker Jon Bon Jovi is set to become the latest celebrity to inhale the sweet smell of success after signing up to front a new Avon fragrance campaign.

According to CBS News, Avon Products announced yesterday that Bon Jovi's line would be called Unplugged, and the man himself will be appearing in ads for both Unplugged for Her and Unplugged for Him.

"The company said the inspiration for both scents is the unique feeling one has listening to a favorite song," said CBS News. "The goal is 'an emotional connection.'"

The women's fragrance is a floral oriental perfume, while the men's has a woody musk aroma.