Viacom Music & Logo Group's O Music Awards and The Flaming Lips have successfully smashed the Guinness World Record previously held by Jay-Z for most concerts performed in multiple cities after a historic road trip through the Mississippi Delta region which now ranks as the most-viewed digitally driven event in Viacom Music & Logo Group history, including generating more than 43 million votes (nearly twice more than the previous record) and producing a US trending topic (#OMA).
"To be able to pick up this silly drinking book-after all, Guinness is a beer-this funny book that when I was growing up was a curiosity. To be published alongside the man who ate 22 pounds of his own boogers, beside the woman with the longest toenails or perhaps even to be published beside an individual who has had maybe 1000 cockroaches stuffed into their ears... that, to me, would be one of life's absurd joys," said The Flaming Lips front man Wayne Coyne.
Kicking off in Memphis on July 27,The Flaming Lips boarded a tricked tour bus, Endeavor, and played a series of shows throughout the Mississippi Delta region joined by a diverse lineup of artists including Jackson Browne, Grace Potter & The Nocturnals, Neon Trees, Gary Clark Jr., Karmin, Hunter Hayes, GIVERS, MNDR, Neon Indian and more, before officially setting the new world record tonight in New Orleans. The awards began with the Major of Memphis introducing The Flaming Lips, who played a stirring rendition of their song, "Do You Realize." Along the way, Flaming Lips front man Wayne Coyne road tripped with Jackass's Chris Pontius, laughed as Grace Potter sang "All Night Long" in a helium voice, and shot fireworks off into the dark Mississippi night. Other keys moments included Big Freedia winning "Too Much Ass for TV," Neon Lips performing "Hex Girlfriend," Hunter Hayes performing "Wanted," and Jackson Browne talking songwriting at 16.
A slew of awards were doled out along the entire way, with the honors including Best Artist with a Camera Phone (Selena Gomez), Best Web-Born Artist (Karmin), Beyond the DJ - Most Innovative Solo Performer (MNDR), Fan Army FTW (Tokio Hotel) and Must Follow Artist on Twitter (Adam Lambert).
Throughout the entirety of the show, which was made available on all digital and mobile platforms, fans could interact and influence the activities on the bus via social media, toggle between three camera views on the bus, on the stage and the production truck and share show moments and performances with their social graph.
Preliminary numbers indicate that this was the most viewed Viacom Music & Logo Group digital driven event to date generating more than 43 million votes (more than double from O Music Awards 2 in October) and landing a US trending topic (#OMA) for most of Wednesday night and Thursday morning.
"Achieving this record-breaking musical journey has been exhausting and exhilarating at the same time," said Van Toffler, President of the Music and Logo Group. "Wayne, the Lips, all the musicians and fans that greeted us along the Delta and a sweaty tired crew made for some choice moments on this trek. Now it's time for all of us to take a long hot shower."
Fans that missed any minute of the historic road trip can go to OMusicAwards.com to view in its entirety or select performances, award acceptances and other moments.
Confirmed sponsors for O Music Awards included Capital One, Honda, SK Energy, State Farm, and Starbucks® Frappuccino® blended beverages, Samsung, Virgin Mobile, Universal Pictures' TED.
Executive Produced by Lee Rolontz, Dermot McCormack and Rick Krim for Viacom. Directed by Ivan Dudynsky for Live Animals.
In other Flaming Lips news, the band is currently putting the finishing touches on their new studio album due later this year. More details to be revealed shortly. In the meantime, don't forget to pick up "The Flaming Lips And Heady Fwends," which is now available on physical CD and through all digital retailers. Released on June 26th, "The Flaming Lips And Heady Fwends" just may be their most adventurous recorded experience to date. The album contains the band's unique and experimental collaborations with a diverse cross-section of heavy friends from every corner of the musical cosmos, including vocal and musical assistance from such disparate playmates as Yoko Ono, Nick Cave, Bon Iver, Ke$ha and many more. A new track recorded with Aaron Behrens of Ghostland Observatory is exclusive to the CD and digital versions and was not included on the vinyl edition.
The track listing for "The Flaming Lips And Heady Fwends":
1. "2012 (You Must Be Upgraded) "(w/ Ke$ha, Biz Markie & Hour Of The Time Majesty 12)
2. "Ashes In The Air" (Featuring Bon Iver)
3. "Helping The Retarded To Know God" (Featuring Edward Sharpe and The Magnetic Zeros)
4. "Supermoon Made Me Want To Pee" (Featuring Prefuse 73)
5. "Children Of The Moon" (Featuring Tame Impala)
6. "That Ain't My Trip" (Featuring Jim James of My Morning Jacket)
7. "You, Man? Human???" (Featuring Nick Cave)
8. "I'm Working At NASA On Acid" (Featuring Lightning Bolt)
9. "Do It!" (Featuring Yoko Ono/Plastic Ono Band)
10. "Is David Bowie Dying?" (Featuring Neon Indian)
11. "The First Time Ever I Saw Your Face" (Featuring Erykah Badu)
12. "Girl, You're So Weird" (Featuring New Fumes)
13. "Tasered And Maced" (Featuring Aaron Behrens of Ghostland Observatory)
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