Kanye West took over the Cannes Film Festival in France on Wednesday night by screening his new movie at a pop-up pyramid in a parking lot.
The rapper turned director, writer and producer to make Cruel Summer, featuring fellow hip-hop star Kid Cudi, and he chose the famous French film event to show off his work.
West, who has a small part in the movie, debuted the project in a pyramid-shaped tent with seven big screens all showing the film for guests including his girlfriend Kim Kardashian, who led a standing ovation after the screening finished, and his pal and collaborator Jay-Z.
In his speech, West revealed he faced a race against time to finish the film for the festival as they were still shooting on location in Qatar just four weeks ago, telling the crowd, "All odds were against us having this moment in Cannes... (it is still a) rough draft."
He added of the seven screens, "You're always looking at a BlackBerry when you're at a ball game or the theatre. It's because of the amount of information we have at once... I can dream one day that (this) will be the way that one day people will watch movies (sic)."