Rapper Pharrell Williams has plans to expand his business empire by launching a new social media program.
The Frontin' hitmaker has teamed up with bosses at United Entertainment Group to create I Am Other, which shines a spotlight on musicians, filmmakers, designers, artists and innovators through different means of communication like Facebook.com.
The record producer will also offer consumers product and experience recommendations and direct them to various purchasing locations.
He tells HipHopDX.com, "The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier... A lot (of) companies claim they can make the world better."
"We want to make lives easier and unlock what normally would seem impossible possible."
The firm is said to be aimed at fans between the ages of 16-25.