Supermodel Naomi Campbell is set to front a new reality competition TV show.

The British beauty will serve as a judge on upcoming Oxygen series The Face, which will give undiscovered talent the chance to pursue their dream of becoming a spokesperson for a national brand.

Network executive Rod Aissa tells The Hollywood Reporter, "The Face is a fresh new series that delivers all the elements our audience craves: fashion, beauty and drama. Oxygen has been looking for the next ideation in the modeling genre and this project delivers it."

Campbell, as well as two other unnamed coaches, will mentor the contestants and offer tips to each participant to better prepare them for the business.

The Vogue covergirl joins the likes of Tyra Banks and Heidi Klum, who have both launched their own modeling programs in America.

A premiere date has not yet been set.