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Uggie Named New PETA Spokes Dog

April 30th, 2012 2:00pm EDT

Uggie

The Artist dog Uggie has a new role - as the poster pooch for an animal rescue campaign.

Bosses at People for the Ethical Treatment of Animals (PETA) have launched their 'Adopt, Don't Buy' drive in a bid to encourage would-be dog owners to take in a pet from a refuge for strays.

And they chose Uggie to front the campaign after hearing the heart-rending tale of how the Jack Russell was rescued by a dog trainer when he was an unwanted puppy.

Uggie, who shot to fame in the multi-Oscar winning 2011 movie, features on a PETA campaign poster alongside the slogan, "I'm Uggie, and I Was Adopted. Millions of Dogs Are Waiting in Animal Shelters for a Loving Home. Adopt, Don't Buy."

A spokesman for PETA U.K. says, "Animal shelters are full to the brim with dogs and cats who are waiting for the opportunity to become the star of a loving family. PETA encourages everyone who is considering bringing a canine companion into their lives to save a life by adopting from an animal shelter - and never patronizing breeders or pet shops."

Photo Credits: PR Photos