Bosses behind influenza remedy Theraflu have denied forcing Kanye West to change the name of his new song.

The rapper recently previewed his latest track, Theraflu, for fans, and executives at makers Novartis Consumer Health subsequently distanced themselves from the project, stating, "We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner."

West then changed the name of the song to Way Too Cold and altered the cover art, which previously featured a bottle of Theraflu, but bosses at the company are adamant they did not pressure the star into the decision, according to TMZ.com.

A light-hearted statement from Novartis reads, "Novartis Consumer Health did not ask that the name be changed - that request would be way too cold."

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