Rap mogul Jay-Z has forged a partnership with his fashion label Rocawear and the New York baseball team he raps about in his anthem "Empire State Of Mind".
The Watch the Throne star, who hails from the Big Apple, has signed on to be the New York Yankees' official sponsor for the 2012 season through his clothing brand.
Rocawear marketing executive Jameel Spencer says, "Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership.
"Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in 2012!"
Jay-Z has previously shown off his love for the 27-time World Series champions - he's often snapped sporting the team's iconic caps and in his 2009 track Empire State of Mind, he raps, "I made the Yankee hat more famous than a Yankee can."