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David Beckham Joins New Burger King Campaign

April 6th, 2012 12:25am EDT

David BeckhamDavid Beckham has joined the stars of a new Burger King ad campaign in America by appearing in a dream sequence to promote the fast food chain's new smoothie line.

The soccer star and model becomes the fantasy figure of both a check-out assistant and her male manager when he appears at the counter of a BK diner in the ad.

The new campaign hit the headlines for all the wrong reasons earlier this week when a promo featuring Mary J. Blige singing about Burger King's new fried chicken menu item was released online prematurely.

Blige and the chain's bosses were grilled by officials at African-American rights groups, who accused them of "buffoonery" and playing to the stereotypes of black people.

Blige has since responded, insisting the online ad - which has since been pulled - was not as it had been pitched to her.

Burger King bosses apologized to the singer and her fans and confirmed the ad was unfinished and should not have been made available on the Internet.

Salma Hayek also appears in the ad campaign.

 

David Beckham

 

Photo Credits: Pedro Andrade, PacificCoastNews.com