British singer Robbie Williams has been accused of encouraging "hugely susceptible" youngsters to gamble by launching his own poker site.
The Take That star has come under fire from British Member of Parliament Tessa Munt, who claims the official Robbie Williams Poker site could prove dangerous for his young fans.
Munt insists Williams should be more aware of addiction issues as he battled his own alcohol and drug demons for years.
Munt says, "I am absolutely outraged by this. I think it is deplorable. Robbie Williams of all people should be sensitive to the problem of addiction. I don't believe there is anything harmless about gambling in this way. The problem is escalation, and he must know what this is like."
"There's no excuse for doing this. Young people are hugely susceptible to this sort of advertising and I am totally opposed to it. It directly targets his fans, including a new generation of children."
Thousands of Williams' fans were sent email invitations to join the gaming site, which allows players to compete to win merchandise, concert tickets and a chance to meet the Angels hit-maker.