Lisa Marie Presley has paid tribute to her King of Rock and Roll dad by opening a new museum at their Graceland family home in Tennessee.

The rocker tapped into Elvis Presley's secret archives to create a new display featuring bedroom furniture and collectibles from her childhood, never-before-seen family photos and even a reproduction of the music icon's closet.

Giving a camera crew from Good Morning America a tour of the exhibit on Wednesday, she said, "This is how I remember his closet. Just the most amazing clothes ever. Including the pimp hat."

Elvis Through His Daughter's Eyes opened at the Hound Dog hit-maker's home in Memphis on Wednesday - Lisa Marie's 44th birthday.

The King died on 16 August, 1977, aged 42.