Pop star Katy Perry has signed on develop creative content for video game giant Electronic Arts.

The Teenage Dream hit-maker will team up with bosses behind The Sims Studio to design special Perry-themed content and virtual goods, such as clothing, hairstyles and props, for the life-simulation franchise.

Perry's creations will make their debut in March with the release of the Collector's Edition for The Sims 3 Showtime.

She tells The Hollywood Reporter, "I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed. It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour - even my cotton candy video screens are in there!

"I always like to think of myself as a cartoon, and now I'm a Sim!"

The singer will also be featured in the brand's upcoming advertising campaign.