Pop brothers Hanson have become the latest band to break into the booze industry by brewing their own brand of beer.

The musical siblings have created their own Indian pale ale, which they are calling MMMhop after their hit song.

They announced the side project during a talk at Britain's prestigious Oxford University on Monday with drummer Zac telling the audience, "It's vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I'm not joking - MMMhop IPA anyone?"

Hanson follow rockers including Elbow and The Rifles, who have also created their own beer.