Rockers Coldplay jumped at the chance to perform at Wednesday's memorial service for late Apple Inc. co-founder Steve Jobs - because his inventions did much to help up-and-coming musicians.
Jobs, the brains behind iTunes and the iPod, passed away earlier this month after a long battle with pancreatic cancer and related illness and the Yellow hit-makers were invited to pay tribute to the Apple visionary during the company's in-house memorial in Cupertino, California.
Drummer Will Champion says, "He (Jobs) was a pioneer and someone that helped us an awful lot. As we were coming up, he was always very supportive."
And the rocker was moved by the outpouring of love at the memorial: "It was all the Apple employees and it was just a really heartfelt, beautiful ceremony."
And frontman Chris Martin adds, "It was nice to see a big businessman, who people seemed to really love. He was a good guy as well as being a hardcore CEO."
Singer/songwriter Norah Jones was also a musical guest at the event.