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Sting Backs Anti-Smoking Campaign

10/13/2011 5:05pm EDT

StingRocker Sting has teamed up with health officials in Britain to promote a new anti-smoking campaign.

The "Roxanne" hitmaker is backing the Every Breath initiative by Fresh and the British Lung Foundation, and has offered up his hit track "Every Breath You Take" as the promo's soundtrack.

The campaign aims to highlight the long-term effects of smoking, and Sting says, "Many people across the U.K. are affected by lung damage and other smoking related illnesses, particularly in the North East where I grew up.

"I'm pleased to support a programme which works towards giving people the motivation and support they need to quit."




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Photo Credits: Janet Mayer / PR Photos