Gwyneth Paltrow's actress mom Blythe Danner has become a celebrity spokeswoman for post-menopausal osteoporosis after discovering she suffers from the bone disorder.
The Meet the Fockers star was shocked when she was diagnosed with the thinning bone condition and she has since researched the problem and now realizes its common among all women in their 50s and 60s.
She explains, "One in two women over the age of 50 will have a fracture-related osteoporosis. When I heard that, I thought, 'Woah! I better get on the case.'"
Danner is behind the launch of a new website, act2reducefractures.com, which offers advice and tips for fellow sufferers and proactive steps those approaching 50 about how to avoid osteoporosis.