Santa Was Good To Justin Bieber

Carlos Santana Lands Tequila Deal

July 13th, 2011 10:26pm EDT

Carlos SantanaCarlos Santana has become the latest star to land his own tequila.

The guitar great has partnered with Casa Noble Tequila and has become a board member and owner of the brand, which is recognised as one of the finest handcrafted spirits in the world.

Casa Noble CEO Jose Hermosillo says, "Santana's love for the spirit of Casa Noble and his commitment to this new partnership is exciting for everyone involved with our brand.

"We have been exploring this partnership for some time. This is a natural synergy; Casa Noble Tequila is deeply rooted in the pursuit of quality, craftsmanship and tradition. Santana, through his life and his music, has dedicated himself to those same values which are the key motivators behind this alignment."

The "Black Magic Woman" hitmaker adds, "We have come together because I love the tequila... I feel at home with my new family at Casa Noble. They strive for excellence and don't take shortcuts. Just like the music of Santana, one note or one drop... they are the same thing."

The rocker reveals there's also a connection to the place where he was born: "Casa Noble and my family have the same origin - Jalisco, Mexico. My family roots date back to the 1700's in Jalisco. My father is a Huichol Indian. When I visited the distillery, I immediately felt spiritually connected to the Hermosillo family and Casa Noble."

Santana joins Justin Timberlake and rocker Sammy Hagar among the stars who own their own tequila brand.

 

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Photo Credits: PRN / PR Photos ,


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