Supermodel Heidi Klum is launching a new lifestyle website to share parenting tips, her exercise routine and pictures of herself without make-up.
The Project Runway host has recruited a group of experts - including make-up artists, hairstylists and fitness gurus - to help her create content for Heidiklum.aol.com.
On the site, Klum shares affordable fashion finds and posts daily photographs of herself - often looking less than glamorous - and is also planning to update fans with her progress as she embarks on a new running program.
She explains, "I want to get women off the couch and do this run with me. If you can't run, then walk."