Dallas legend Larry Hagman raised more than $500,000 after auctioning off a portion of his memorabilia collection on Saturday.

The TV villain, famed for his portrayal of sleazy oil tycoon J.R. Ewing, sold off a number of personal valuables collected over the years at Julien's Auctions in California.

Hagman, who opened the sale in style by riding through the streets of Beverly Hills on horseback, was on hand to describe the items going under the hammer for bidders, according to the Associated Press.

The best-selling lot was a silver saddle, which fetched a staggering $80,000, while a portrait of his late Dallas co-star Jim Davis went for more than $38,000.

A replica bottle from I Dream Of Jeannie, the show that gave Hagman his big break, sold for more than $10,000 and a pair of pistols brought in more than $4,000.