Russell Crowe is urging fans to donate cash to help his fellow New Zealanders rebuild the city of Christchurch after a devastating earthquake hit the region last month.
The Hollywood actor has filmed a video message for the Christchurch Earthquake Appeal asking for donations to help aid efforts in the stricken city.
In the clip, posted on YouTube.com, he says, "Christchurch needs its mates, whether they happen to be here in New Zealand, or across the ditch, or on the other side of the world. Your donation to the Christchurch Earthquake Appeal, no matter how big or small, will help the city as it faces the challenges ahead."
And the Gladiator star's benevolence has impressed politicians in the country - a representative for Prime Minister John Key says, "We're grateful to Mr. Crowe for raising awareness in this way. All who have visited Christchurch will tell you the same thing - while there is incredible resilience and positivity everywhere, the task ahead of us to rebuild the city, and community, is huge."
"The Christchurch Earthquake Appeal is a way people can make a real difference to people's lives there."
More than 160 people died in the 6.3-magnitude tremor, which hit the city on February 22nd.