Anne Hathaway and Gwyneth Paltrow cashed in at the Oscars - they were both paid big bucks to wear designer jewelry.

Co-host Hathaway was reportedly paid $750,000 to wear Tiffany & Co. gems onstage.

Paltrow took home $500,000 to wear earrings, a brooch and ring from Louis Vuitton's L'Ame du Voyage collection as she sang "Country Strong's" nominated Best Song "Coming Home."

It's not the first time Paltrow has been linked to lucrative, hush-hush endorsements. In late 2009, sources told Us Weekly that the actress was compensated to help promote the lavish Hotel La Mamounia in Marrakech, Morroco.

Reps for Paltrow, Hathaway, Vuitton and Tiffany & Co. all tell Us the payment claims are "incorrect."

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