The 4th annual 'Teens For Jeans' campaign kicked off on January 17th and runs through February 13th. 1 in 3 homeless people in the U.S. are under the age of 18, and teens can help by bringing old pairs of jeans to any Aeropostale store to donate them to help the cause. Aeropostale is doing their part also - for every pair of jeans donated they'll knock 25% off the donor's next purchase of Aero jeans.
Last year, over 620,000 pairs of jeans were donated. This year's goal? A million.