Move over, blonde bombshells.  These days in Hollywood red is where it's at! Rihanna has been rocking Elmo red for quite some time now, but apprently bigger and redder is better than ever.

The pop star tweeted a pic of herself with giant red hair, a heart eye patch, and eating an ice cream cone.

Rumer Willis is also en fuego - at least her hair is!  Khloe Kardashian also experimented with red for about a week.

Check out more in the video below!

Click for more great Khloe Kardashian pictures: