The 2011 Sundance Film Festival has had its first big success - and the event has yet to officially start.
Bosses at Sony Pictures Worldwide have acquired U.S. and Canadian rights to Morgan Spurlock's The Greatest Movie Ever Sold, which will premiere at Sundance this weekend.
The documentary from the guy behind Super Size Me, focuses on product placement in entertainment.
Sony Pictures Classics will release the film in April.
The Sundance Film Festival begins on Thursday night.