Katie Price went blond and wore a hot pink t-shirt reading, "Horses Are Like Chocolates, One's Just Not Enough," to a Thurrock, England photocall on Saturday at the Lakeside Shopping Centre.

The British bombshell was there promoting two of her new clothing lines, KP Baby and KP Equestrian (hence the shirt). She was also wearing a velour tracksuit that she looked like she was itching to get out of in a couple of these shots.

Katie's website, KPEquestrian.com boasts, "Put some glamour into your riding," and offers items including the tracksuit Katie's wearing in these photos, horse bridles, head collars, hot pink horse rugs and more. Most items contain lots of pink. They even sell the t-shirt Katie's wearing in these photos.

And did we mention that it's about $40?

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