Jamiroquai frontman Jay Kay has taken aim at pop phenomenon Lady Gaga, dismissing her as a "money-making freak."
The Space Cowboy hit-maker is well known for his outspoken views, and recently launched a tirade against British pop star Cheryl Cole and Australian singer Dannii Minogue just hours before he performed on U.K. talent show The X Factor - on which they are both judges.
And the star didn't hold back when he was asked for his opinion on pop's current first lady Gaga, insisting she is nothing more than a music industry marketing tool.
He says, "Lady Gaga is a money-making freak for her label. We (Jamiroquai) are not like that. We do music, not marketing. Lady Gaga is obviously a phenomenon. The world loves a freak. If the record companies see that they can make money with them, they will do anything.
"Don't worry, next time we'll come dressed in asparagus. And with tomatoes too."
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