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Orlando Bloom Is The New Face Of Hugo Boss Cologne

July 7th, 2010 8:25am EDT

Orlando BloomOrlando Bloom has joined the list of sweet smelling hunks after landing the role as the face of Hugo Boss' new cologne.
The movie star will front the campaign for Boss Orange in Europe.
He says, "It's a brand I immediately identified with because it has a laid back, spontaneous quality I relate to."
Fellow Brit Sienna Miller is the face of Boss' new women's fragrance in Europe.

See more photos of Orlando here!

Orlando Bloom

Photo Credits: PR Photos