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Whoopi Goldberg Tackles Incontinence In New Ads

3/1/2010 8:49am EST

Whoopi GoldbergWhoopi Goldberg is tackling the embarrassing issue of incontinence - she's the face of a new bladder control campaign. The actress-turned-TV personality has thrown her support behind Poise's 1in3 Like Me drive, which aims to raise awareness of bladder problems in women.

Goldberg has shot a series of humorous short films which will be aired on the internet, in which she portrays a series of famous historical figures including Cleopatra and Joan of Arc all talking about bladder problems.

The star, who admits suffering the condition herself, says, "Nobody ever wants to talk about LBL (light bladder leakage). For some reason, we've decided there's something taboo about it - but so many women experience it and we should be able to talk about it openly! Leaks don't discriminate, we all go through it - I tell women this all the time."

Whoopi Goldberg

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